It is not enough for a successful business to be good at making a product or providing a service; it also has to be seen to be good.
Luckily it has never been easier to get your products, services and company ‘out there’.
The key to this is ‘marketing’. Marketing is all about visibility – before a business can make sales, it must be seen.
There are lots of ways of doing this; from physical signs on your building, advertising on your vehicles, personally meeting potential clients, showcasing your products or services at an exhibition or making a ‘noise’ on social media.
For all of these, the effectiveness of the work you put in depends on the quality, consistence and attractiveness of the image you project.*
So start your marketing by contacting a design-led sign company, a social-media savvy exhibition provider and brand-aware printers.
*University of Cincinnati study; Improving signage to enhance the brand of a particular company and location made a positive impact, as long as the sign conformed to good design.
Herefordshire MP Bill Wiggins did the honours to launch Orchard Valley Foods Ltd in Leominster. An engraved sign ensures visitors to the roomy warehouse don’t forget the significance of the expansion of the catering supplies firm.
High Street deli Barber and Manuel put themselves on the foodie map with a signage face-lift (fascia-lift!) and a ribbon-cutting ceremony by The Archers actor, Eric Allan at the same time as the town’s first Food Fayre, which was itself a runaway success. Raised foamex lettering really makes an impact!
WB & AD MORGAN Presteigne
White vans are signmaker’s blank canvas – but design is everything. The livery for water industry leaders WB & AD Morgan (recently featured in the Country Landowners Magazine) now includes a ‘mascot’ blue teardrop, adding character to their design.
Skills of a sign-maker
HUMFRYS & SYMONDS Hereford
Congratulations to Humfrys & Symonds solicitors for investing in upgrading their branding. Our attention to detail extends to ensuring fitting is done safely – peace of mind for our clients – and no law suits!
BESPOKE WALLPAPER OFFER
Branding for your reception, office or corridors with wallpaper that is printed especially for you
Now accessible for the smallest of companies
Plus fitting by sign-applying experts
Impress visitors, display your products, commemorate your company’s history
Special Newsletter Offer
£40 +VAT per metre*
*min spend £200
Terms and conditions apply
Offer ends 30.12.15